Driving Revenue Through Innovation and Scalability
Leadership That Delivers Efficiency and Resilience

Visionary IT Strategies for
Sustainable Growth

What if your next technology leader could not only solve today’s challenges but also anticipate tomorrow’s opportunities? As a results-driven IT innovator with a career defined by transformative change and strategic impact with nearly a decade of leadership experience—enhancing operational efficiency, driving revenue growth, and fostering collaborative cultures—I specialize in turning complexity into clarity.

$1M
in New Revenue
$500,000+
Annual Cost Savings

About Aaron

Core Skills

Industries

Case Studies

Challenge

Imagine a high-performing sales team, poised for success, held back by an outdated system that couldn’t keep up with their needs. Our company relied on Salesforce as its CRM—a functional tool for in-office operations but a significant roadblock for real-time fieldwork and seamless integration with critical systems like customer advising and laboratory analysis.

Actions

  • Optimize the CRM system to seamlessly integrate with operational workflows. Conducted a comprehensive analysis of workflows to identify inefficiencies and integration gaps within existing systems.
  • Mitigate escalating costs while ensuring the scalability of our CRM solution. Designed and led the development of a custom-built, in-house CRM tailored to the organization’s specific needs.
  • Empower teams to work more efficiently, improve customer satisfaction, and drive operational excellence. User-Centric Approach: Spearheaded a robust implementation and training initiative, ensuring all team members were confident in using the new system effectively.

Results

  • Cost Savings: Achieved annual savings of $500,000 by transitioning away from Salesforce.
  • Improved Customer Satisfaction: Increased Net Promoter Score (NPS) by 24% due to faster, more efficient service delivery.
  • Operational Efficiency: Enhanced response times to customer inquiries by 32%, improving service consistency and reputation.
  • Cultural Shift: Fostered a culture of agility and innovation by equipping teams with tools and processes that prioritized collaboration and customer focus.

Challenge

In 2022, a rapidly growing organization faced fragmented communication systems that hindered collaboration, delayed information sharing, and impacted employee morale. Disconnected tools led to misaligned goals, overlooked announcements, and uncelebrated successes, disrupting daily operations. Recognizing the urgency, leadership saw an opportunity to implement a unified communication platform, fostering efficiency, alignment, and a more engaged workforce to support continued growth.

Actions

  • Comprehensive Needs Assessment
  • Platform Selection
  • Tailored Implementation
  • Adoption and Engagement
  • Stakeholder Communication

Results

The project delivered significant measurable outcomes:

  • 46% Increase in Employee Satisfaction: Employees praised the platform’s ease of use,$750K in new business improved transparency, and role n fostering collaboration..
  • 12.5% Boost in Operational Efficiency: Automation and improved workflows reduced time spent on routine tasks.
  • Improved Customer Experience: With teams better aligned, the company reported higher customer satisfaction scores, attributing the improvement to streamlined internal operations.
  • Enhanced Morale and Engagement: The centralized hub for announcements and celebrations ostered a stronger sense of connection and recognition among employees.

Challenge

A mid-sized organization struggled with fragmented knowledge storage, with critical documents—such as SOPs, customer solutions, and internal guidelines—spread across spreadsheets, Google Drive folders, and informal systems. This lack of a centralized repository led to process inconsistencies, inefficiencies in decision-making, redundant work, and limited insight into employee knowledge needs, ultimately increasing operational costs and reducing productivity. To address these challenges, leadership initiated a strategic knowledge management transformation aimed at standardizing information access, improving efficiency, and fostering a culture of continuous learning.

Actions

  • Conducted stakeholder engagement to identify pain points, knowledge needs, and system requirements.
  • Evaluated and selected a cloud-based knowledge management platform with AI-driven search and integration capabilities.
  • Implemented role-based access controls and security measures to protect sensitive information.
  • Designed and executed department-specific training programs to drive system adoption.
  • Established an AI-powered feedback loop to track employee inquiries and refine knowledge resources.
  • Developed a continuous improvement framework, ensuring real-time updates and ongoing optimization.

Results

  • 40% improvement in information accessibility, reducing search times and enhancing productivity.
  • 25% reduction in internal communication delays, leading to faster decision-making and collaboration.
  • 50% decrease in onboarding time, as new employees could immediately access structured documentation.
  • 15% increase in customer satisfaction, with improved consistency in service responses.

Aaron's greatest strengths lie in his ability to quickly grasp the strategic importance of any situation and its impact on the business.

"Aaron’s greatest strengths lie in his ability to quickly grasp the strategic importance of any situation and its impact on the business. As CIO, he oversaw the successful additions to the company’s tech stack and led the development of key internal proprietary tools. His deep understanding of multiple industries and keen insights into customer behavior made him an invaluable asset to our executive team."

Jason Hobson
President, Advancing Eco Agriculture

"Aaron is the kind of leader who truly cares about the people he works with. He always took the time to mentor and guide us. Because of him, I felt confident tackling challenges I would have avoided before. Aaron has a way of making everyone around him better, and that’s something rare and special."

Kelley Hughlett
Office Manager, Advancing Eco Agriculture

"Aaron has an incredible ability to turn complex problems into clear, actionable solutions. His work didn’t just improve our IT systems—it changed how we run our business. The impact he made, from saving costs to increasing revenue, was far beyond what we expected. Aaron is a leader you can trust to deliver results and inspire confidence across the board."

"Working with Aaron was a fantastic experience. He listened to our concerns, understood exactly what we needed, and delivered a solution that exceeded our expectations. The programs he spearheaded didn’t just make our operations more efficient; it made our jobs easier and our customers happier. Aaron is someone who makes a real difference, and I’d work with him again in a heartbeat."

Let's grab a coffee and chat.